Linda Rolf

It occurred to us if assembling a boring, functional box could inspire a sense of ownership and parting with more dollars, then why wouldn’t this apply to your products and services too?

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In 2011 Michael I. Norton, Daniel Mochon, and Dan Ariely conducted a series of studies that compared a person’s labor and effort with their perceived value of the finished product.

One of their experiments involved . They were asked to compare their completed work with…

3. A technique that has helped me write every post is simple. I “speak” to one person as I write.

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Have you ever felt like you should create more content but the whole idea feels like too much time and effort?

Or maybe your content isn’t delivering the win you are looking for.

A business owner recently asked how I stick to my regular weekly email schedule. He…

We think of a printer like a middle school dance wallflower

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We were in a client meeting recently, sharing our initial network discovery outcomes with them. The conversation was exactly the productive, friendly discussion we all look forward to. It was framed as a collaborative, knowledge-first session. No criticism. No judgment.

As we walked through the list of recommendations, we came…

“You think that everyone has the ability to connect the dots like you do. They don’t.”

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It was 2011, and I had the dubious honor of leading a 90-year-old member organization for the year. I say “dubious” because we were facing a financial crisis that challenged our future. We created a team of strategic leaders who would eventually bring us soundly to the other side. …

Linda Rolf

Every company has opportunities waiting to be discovered. Together we find them. I’m a lifelong curious learner & entrepreneur. Site:

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